Introducing FruitAndVeggieGuru.com, a comprehensive consumer web site focused on providing answers to consumers' questions about produce and related markets.

Here's what consumers will find on FruitAndVeggieGuru.com:

• Initial focus on the top 60 commodities (increasing to 80 plus commodities) – providing information about care and handling, storage, nutrition, varieties, origin, serving size, etc.
• Daily top produce related consumer-focused news stories from more than 3,000 news sources.
• FruitAndVeggieGuru.com features customized content focusing on the consumer’s produce information needs. Specific sections include: Produce in the News, Produce and Your Health, Organic Produce and Produce and Kids.
• Every page is optimized to maximize search engine traffic.
• FruitAndVeggieGuru.com is backed by a comprehensive industry-wide promotion effort featuring FruitAndVeggieGuru.com in directories, health sites, nutrition sites and a national marketing/PR campaign.

For more information on advertising on FruitAndVeggieGuru, please contact us at advertise@FruitAndVeggieGuru.com

FruitAndVeggieGuru was created by food360°, a division of Vance Publishing Corporation and the producers of The Packer, Produce Merchandising, Fresh Trends, Redbook Credit Services and a variety of other information sources focused on the produce industry. The site was created to provide consumers with a comprehensive information source to answer their questions related to produce.